Through its extensive, focused and specialized approach with the websites MIPL creates an environment for the websites and the brands to conduct healthy, professional and mutually beneficial business and thereby creating regular opportunities for the brands to promote their strength through the Online platform and for the websites to get profitable and balanced commercial terms in order to create a win-win situation for all involved stake holders. MIPL’s professional and transparent approach with the brands and websites give it the edge to create unique and innovative brand building and marketing strategies and opportunities for brands with a lean and efficient commercial window.