Business as usual is changing. Digital technology is driving the change and as it engages with business organizations, the changes it makes are creating a gap between leaders who are accountable for direction and performance and the technical and digital specialists required to operate effectively in this new world. This gap arises from a lack of experience in and exposure to the mechanics and practices of e-commerce for many business leaders, and a lack of experience in and exposure to the operation of a commercial undertaking for many digital specialists.
~ Christopher Bones; James Hammersley.
Leading Digital Strategy: Driving Business Growth Through Effective E-commerce
Our work helps brands cut through the noise, hype and the jargons, associated with Electronic Commerce, to be able to make a balanced assessment about current effectiveness and establish a programme of change to ensure that the best possible returns are generated.
~ Manoj Dhanwani
Director / Megan Impex Pvt. Ltd.
There is a wide-spread, misplaced belief that e-commerce runs on auto-pilot after the initial set-up, understandings & agreements, since it being a technology driven activity; while in reality, it is subject to lot of human interventions & behavior patterns of the digital experts operating on the said platform.
~ Dr Rajesh Walawalkar,
Ph. D Managment
Many would debate that pro-active and efficient monitoring is a value-add activity. However, not demonstrating that attribute would definitely result in substantial value erosion.
~ Dr Rajesh Walawalkar,
Ph. D Management